Huib Maaskant

Creative director, concept, copy

The Big Interview

  

 

Rich media website

You're about to graduate as a lawyer and you want to work for one of the big law firms. Where do you start? At The Big Interview! This site compares the seven biggest law firms in Amsterdam like you've never seen before. Each step of the recruitment procedure has been illustrated as a floor. Each floor comes with relevant tips, such as what to wear, how to write a killer resume, etc. Law firm Houthoff Buruma took this initiative to strike a chord with the 'high potentials' and to establish their brand in a new way.

The site is full-screen experience, optimised for tablet viewing. The default site is made in HTML5, with a fall-back in Flash. Fluent animations take you from one building to the next. The site has a continuous soundtrack that renders any visit into a seamless experience.

Link: The Big Interview website (in Dutch)

Award: Gouden Bef 2013 (people's choice award in recruitment for law) - Nominee Webby Awards 2014 - Shortlist 4th Annual Lovie Awards

Key visual of the big seven.

Pick a law firm.

First step of the procedure at this firm.

Illustrations enlarge the story of each step.

The illustrations capture the essence of the procedure.

Each floor comes with tips in video or text.

The firms can be compared in many ways.

What your career might look like with each firm.

Advertisement for students' magazines.

Advertisement for students' magazines.

Advertisement for students' magazines.

Advertisement for students' magazines.

Tablet first design for the website.

Agency Ruby's Glue - copy, video Huib Maaskant - art Taco Zuidema - design Maarten Versteege - code This Page Cannot Be Found